A few days ago, the broadcast of a “55 Years of Emancipation and Thanksgiving†commercial on the Internet received widespread public attention, with two-day online click-throughs exceeding 2 million. There is no such thing as a popular star and a Hollywood-style maddening scene. Why this commercial has received such attention? It stems from the public's attachment to the liberation of FAW and its admiration for the birthplace of the Chinese auto industry.
On July 15, 1953, the first car manufacturing plant broke ground and the liberated brand truck known as “the first car in New China†has gone offline since 1956. It has passed through six generations of inheritance and innovation. With 5 million vehicles, it has become a strong brand that leads the Chinese truck market and affects the pattern of commercial vehicles in the world.
Four years ago, Liberation of the J6 heavy-duty truck with the sixth-generation product of the modern world advanced level created a new pattern for the development of China's heavy-duty trucks, bringing the R&D, design, manufacturing, and value of Chinese trucks to new heights. Four years later, Jiefang J6 has accumulated sales of 100,000 vehicles and won the first place in the heavy truck industry. In 2011, the Jiefang J6 heavy-duty vehicle became the first civilian vehicle to receive the first prize of the “National Science and Technology Progress Award†with domestic leading independent technological achievements.
At the same time, in the face of overproduction of domestic trucks and a fierce market competition environment, FAW Liberation will also step up the “three-year reforms†process, further implement the improvement results of the operational aspects of its own battle lines, and improve the competitiveness of independent product competitiveness. While achieving absolute leadership in China, we will continue to implement the strategy of expanding overseas markets. At present, FAW Liberation has established a relatively complete sales and service network in 11 African countries and basically covers the African continent. After more than ten years of hard work, the liberation brand has gained a high reputation in the local area.
During the “Twelfth Five-Year Plan†period, at the same time, in the face of domestic trucks’ overproduction and fierce market competition environment, FAW Liberation will also step up the “three-year two-change view†process, further implement the reform results of autonomous front lines and the independent products. The company will continue to implement the strategy of expanding its overseas markets while striving to achieve absolute leadership in China while improving its competitiveness. At present, FAW Liberation has established a relatively complete sales and service network in 11 African countries and basically covers the African continent. After more than ten years of hard work, the Liberation brand has won a high reputation in the local area. By 2015, the production and sales of the heavy-duty trucks of the FAW Jiefang brand reached 318,000 units, with a market share of 22%; and maintaining the domestic absolute leadership in the heavy truck sector. At the same time, it actively participates in international market competition and maintains the goal of liberating brand value first.
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