Recently, the Beijing Xicheng District Development and Reform Commission announced that Xicheng District has listed high-water consumption industries such as car wash and bathing as industries that are not suitable for development in the core functional areas of the capital, and will introduce a series of measures to control the development of related industries in the region. According to industry insiders, the car wash industry is facing the dual pressures of cost and supervision. The industry is undergoing integration, transformation and elimination, which will undoubtedly lead to a process of reshuffle in the automotive beauty industry.
According to relevant policies, after May 1st, Beijing began to implement a new ladder water price: the water price of the car wash industry will rise from the previous 61.68 yuan / ton to 160 yuan / ton. Under this pressure, the cost of car washing continued to rise. According to the survey results of the Beijing Municipal Development and Reform Commission, among the 82 car wash units in the city surveyed, 9 car wash units have increased their prices, accounting for 11% of the total; 65 said they have price adjustment expectations. Accounted for 79%.
Although the water consumption of the car wash industry only accounts for 6% of the car wash fee, the industry generally believes that the measures to limit the car wash industry will not only reduce the number of car wash outlets, but also increase the labor cost, site cost and equipment cost. The pressure on regular car washes has increased dramatically.
Yang Hao, chairman of Beijing Youfu Auto Beauty Co., told Beijing Business Daily that from the current point of view, the cost of car washing is much higher than 30 yuan, although the price of a single car wash in each beauty shop is set at 30 yuan or more. However, the single cost of car wash after the actual card is basically as low as 30 yuan.
The Beijing Business Daily reporter found that the current car wash price of the car beauty shop represented by Yuefu has reached 100 yuan, but the car wash fee after the card is only less than 40 yuan each time, the single car wash price of Youfu Not adjusted, but the cost of a single car wash is kept at 40 yuan.
Yang Wei said that the price adjustment is a good for the regular car wash mechanism using medium water and recycled water, but the cost of car wash will still be raised. Nowadays, the car wash is basically not profitable or even a loss. If there is no strong financial support, many regular car wash and beauty shops with smaller single stores will not be able to maintain operations.
In fact, the shuffling of the car wash industry has already begun. In addition to ordinary car washes, car beauty shops, there are car wash shops, car 4S shops, and even roadside unlicensed car wash shops. Those small shops that operate without a license have a low price, simple staff, and low fees, so that they can get a share in the market of regular car washes.
“With the strict supervision of the relevant departments, especially the mandatory shutdown measures, the number of these “black car wash†points for unlicensed operations has continued to decrease. “Yang Hao believes that this also adds more to the regular car wash shop. Market opportunities.
“On the one hand, customers are worried about the rise in car wash prices; on the other hand, they are also recognized for formal professional car wash services.†Yang Lan said.
However, the car wash industry only relies on the simple price increase and can not get rid of the profit model. In the eyes of the industry, as the price increase of car wash is ultimately borne by consumers, it also brings hidden dangers to the formal car wash industry. “If the price is too high, consumers will turn to cheaper informal car wash points,†said an automotive beauty industry expert.
At the same time, many car wash shops have also turned their attention to car beauty projects. “In the past, car beauty was an auxiliary project of operation, but with the increase of car wash cost, car wash is now operated as an auxiliary project, which is also the trend of integration in the future car beauty industry. “The boss of a car wash shop said.
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