In recent years, Dongfeng Cummins Engine products have been exported to South America, Russia, West Asia, South Asia, Africa and other regions with the entire vehicle, which has contributed to the Chinese engine brand's contribution to the world. South America is the traditional advantage market for the Dongfeng Cummins Engine.
In order to further understand Dongfeng Cummins's market situation in South America, the reporter interviewed Dong Qian Cummins, responsible for the sales manager of Venezuelan market, Sun Qian, taking the Venezuelan market as an example to understand the situation and development strategy of Dongfeng Cummins in the South American market.
Dongkang’s comprehensive competitiveness guarantees a foothold in the South American market
Sun Qian told reporters that many South American markets, including Venezuela, do not have their own automotive industry, and their corresponding vehicle maintenance capabilities are also weak. Any failure of engine failure can easily lead to the outage of the vehicle, and therefore the reliability of the engine. The sexual requirements are high. The pursuit of high-reliability, fuel-efficient engine products is an important consideration for South American countries in choosing vehicle products.
The status and influence of Cummins in the global engine market has created favorable conditions for the expansion of Dongfeng Cummins' overseas market. The Dongfeng Cummins Engine met Cummins global standards in terms of quality and performance, which became an important factor for the success of Dongfeng Cummins in the South American market.
Dongfeng Cummins ISLe8.9 series engine
According to Sun Qian, in 2006, Dongfeng Cummins products entered the South American market for the first time. After nearly 10 years, Dongfeng Cummins Engine has been recognized by South American users for its stable performance, excellent reliability, and timely and efficient service. So far, the South American market has imported 9,000 units of Dongfeng Cummins Engine products, becoming the main imported engine brand in the South American market.
Dongfeng Cummins ISLe8.9 series engine
"In the South American market, there are many users even using the Dongfeng Cummins engine as a prerequisite for the purchase of the vehicle." Sun Qian told reporters.
Cummins Global Services Provide Solid Backing for Development
The brand represents not only product technology leadership and reliable quality, but also means that Cummins' global service network can be a powerful backing for Dongfeng Cummins' expansion market, ie, the same technical architecture, the same accessories, the same service standards, and maintenance. more convenient.
Cummins has more than 6,500 service outlets and over 600 distributors worldwide. Customers can use the Cummins engine all over the world to enjoy fast, professional and high-quality service. Sun Qian said that it is the support of this service network that users will be more assured when they choose Dongfeng Cummins.
Cummins' global technology and service support have become an important factor for users to choose Dongfeng Cummins Engine. For some specific overseas markets, Dongfeng Cummins will also set up a special overseas service team to provide more in-depth service support according to the needs of customers, such as the use of driver training; if the group customers have their own maintenance personnel, it will also be targeted. Service personnel provide some common fault diagnosis and troubleshooting training.
With Cummins' global service system, Dongfeng Cummins provided more targeted and personalized services to each customer's specific needs, thereby consolidating user's confidence in Dongfeng Cummins' products and solidifying market share.
Cooperate with vehicle manufacturers to further develop the market
As an intermediate product, the engine manufacturer must not only provide a power machine, but also must stand on the basis of the technical framework to help the entire vehicle manufacturer to obtain a power plant that is generally cost-effective and suitable for customer needs. Therefore, whether or not it can cooperate closely with the OEM is an important factor in determining whether companies can win in overseas market competition.
Dongfeng Cummins ISDe6.7 series engine
Sun Qian revealed that after Yutong has set up a plant in South America, the configuration of the engine will mainly consider Dongfeng Cummins products. The cooperation between Dongfeng Cummins and Yutong, in addition to matching the engine, includes the support of service outlets, training of service personnel, provision of spare parts, and enhancement of capabilities. It can be said that Dongfeng Cummins will also further expand its market in Venezuela through cooperation with OEMs.
"Not only is Venezuela, but we hope to work together with vehicle manufacturers to get Dongfeng Cummins to be applied in the wider South American market," Sun Qian added.
Relying on Cummins's technology and product platform, and adopting close cooperation and joint development with vehicle manufacturers, Dongfeng Cummins has allowed its engines from China to leap into the South American market, making the “Chinese heart†shine in South America. Dongfeng Cummins has continuously enhanced its overseas influence while its development experience also provides reference for domestic engine brands to reach the world market!
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