During the European Cup, midnight online shopping rose by more than 80% is a single female diesel generator | diesel generator price / 2012-06-25
During the European Cup, Taobao’s midnight online shopping skyrocketed, with 80% of women placing orders.
Husband does not give up his wife to Taobao
The European Cup has entered a fierce stage. Men wear football shirts that support the team and drink beer. They scream at screens. Women who are left out because of football are holding computers and are busy sweeping their goods. Shopkeepers had to postpone the fight time.
Yesterday, the reporter learned from Taobao.com that according to the new survey, with the development of the event, online shopping has also entered a climax. It is estimated that by the end of the European Cup, the transaction volume of relevant commodities will exceed 6 billion yuan. Women also spurred on the extended effects of the football economy. One week after the start of the European Cup, female users who visited Taobao increased by 10%. Especially among online shopping users at midnight, 85% were female users.
Pakistani God became online search word
In May, the fans scouring the Internet focused on the jerseys and flags of participating teams. The European Cup half-month event down, fans online shopping has also undergone a great change. "Consumers have gradually started to purchase soccer shoes, team mementos, and the star-related products on the European Cup from online shopping jerseys." Related person in charge of Taobao.com revealed that the Russian teenager Zaghoye scored consecutive goals in the group stage. In the past week, Baldwin, the husband and wife of Balotelli, who loves to be ridiculed in Italy, hovered for 213%.
“The cups, cushions, and mobile phone pendants of players like Harvey, Ronaldo, Balotelli, and Zagoyev sold well during this time.†The treasurer of a jewelry store told reporters that after the European Cup, the crown The related products of the runner-up and good players will also be sold for a period of time, including scarves, jerseys and so on. "So we are also predicting which team will win the championship so that we can prepare more goods in advance." He said with a smile, he predicted that Spain will win the title, so now there are many Spanish products in the store, followed by Germany.
Husband watching, wife online shopping "spoiled payment"
During the European Cup, women who had been left out of football formed an online shopping army with strong spending power and created a new round of online shopping climaxes.
Taobao's data confirms this. After the European Cup started, the percentage of female users visiting Taobao increased from 52% in the previous week to 62%, while the number of male users decreased by 10%.
A female netizen stated that people usually look at the ball more at home. Her husband goes to the bar every day to watch the ball and she directly loses her at home. "So I just bought a bunch of things on Taobao and then used Alipay to pay for her and pay the husband directly."
Ms. Dong of Hangzhou told reporters that it was difficult to accompany her husband in the early hours of the morning. The game began late so that he had to surf the Internet to buy something to stimulate him. "Afterwards, I scouring two T-shirts on Taobao, two bottles of skin care products, of course, her husband paid money slightly."
Online shop delays until 3 am
Because women buyers mainly buy women's, women's shoes, cosmetics, bags and other goods, many shop goods and football are completely inevitably affected by the European Cup effect.
"There are still buyers to place orders at three or four o'clock." Yesterday, the shopkeepers of Hangzhou women's shopkeepers gave the reporter a look at the transaction records of some popular models over the past few days. A dress of 80 yuan was less than 1 o'clock in the morning. It is still purchased from time to time by 4 o'clock.
Mushroom said that in the past, she usually went offline at about 12 o'clock in the evening. Since the beginning of the European Cup, the night business in the store has gotten hotter. I did not expect the football economy to be extended to women's online shopping. Because of this special buyer, her shop has been delayed until 4 o'clock in the morning.
According to relevant person in charge of Taobao, Taobao’s daily online shopping peak time is 21 to 22 points, but since the European Cup was opened, the peak period of online shopping has become 23 to 24 points. At the same time, Taobao also found that in the first two rounds of the group match, the first game ended at 1:45 every morning and ended at 2:45 in the second. The middle hour was compared with the week before the European Cup. , the transaction volume increased by more than 260%.
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