Data from the National Federation of Fellowships shows that from January to August this year, micro-car sales reached 648,100 units, a cumulative increase of 9.55% year-on-year, and the increase was more pronounced in several major models. Observers pointed out that in the past two years, the domestic auto industry has begun to enter a period of steady growth from a period of rapid growth, mainly due to the adjustment of the fuel tax and the lifting of the ban on small cars nationwide. The three-tier car market is also becoming more and more active. With the addition of numerous new micro-customers, the domestic micro-customer market has gradually emerged a new market pattern.
Fine high-end micro-customer trend
As we all know, for many years, low-end and mid-level micro-customers that meet the basic loading and pulling functions are the main products of the micro-market. With the characteristics of being cheap and durable, the low-end micro-customers have a relatively broad market space in the urban and rural areas, second, third and third-tier cities and towns in China. However, because most of the vehicle models are relatively backward and their appearance is generally old, the micro-market has been in a sluggish state.
In order to respond to market trends, various manufacturers have developed sophisticated, high-security, high-performance, high-end micro-customers that are both economical and passenger-friendly, on the basis of the traditional micro-enterprise economy and durability. Subsectors attacked the city. Professionals pointed out that high-end micro-customers such as Changhe Freda, Hafei Public Opinion, and Dongfeng Xiaokang stimulated the enthusiasm for the production and sales of the micro-customer market, making the micro-customer market, which has been in the doldrums, show signs of booming sales and upgrading.
Micromarket entry into the shuffle
However, judging from the overall status quo of the micro-commencement market, high-end micro-customers are still in the lead-in period, and consumers have only just started to recognize it. According to a chief researcher of a car market research company, the biggest difference between the microbus market and the car market lies in the fact that the minibus market has a short growth period. Once the product is approved, its sales volume will increase exponentially.
Changhe Automobile recognizes this before other manufacturers. Since 2005, the micro-bus market has begun to escalate into a new generation of cars, and Changhe Freda has taken the lead in setting up a micro-subsidiary wave in the micro-bus market, and the hot sales since the sale of Freda has also proved that Changhe Auto has gone. The high-end line is very correct.
As an advocator of Wei Ke III generation, Freda is the first micro-passenger III generation model that adopts the passenger car configuration and applies to the micro-customer price. In the aspect of appearance design, safety technology, dynamic performance, environmental protection level, etc., Freda has absorbed many high-end technologies and achieved a qualitative leap compared to traditional micro-customers.
It is understood that Freda, which was listed on the market last year, has received a warm welcome from the micro-bus market once it is launched, thanks to its stylish shape, wide applicability and spaciousness and excellent price/performance ratio. Its sales volume reached 23,000 vehicles by the end of last year, of which sales exceeded 5,000 in December. It can be said that the sales of Frederick's micro-passenger market has entered the shuffling period.
This year, following Freda, Changan Star II, Wuling Hongtu, etc. have also joined the ranks of micro-third generation. People in the industry believe that the micro-customer III with beautiful appearance, safety, economy, and technology conforms to the development trend and market demand of mini-vehicles and will promote the overall quality of micro-customers. At the same time, in the context of the explosive demand in the secondary and tertiary markets, the micro-subsidiary III will usher in an unprecedented opportunity for development.
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