[Focus] Overall analysis of product structure and consumer users in the new energy vehicle market

In this year, the development of new energy vehicles in the automotive industry has been exceptional. In November, the output of new energy vehicles reached 50,000 units, an increase of 11% year-on-year. The high growth rate of 65% in November also contributed to the development of automobiles. In addition, the automotive industry is also developing very well through new energy development and investment. In the case of the retreat of the country and the people, the automobile industry has experienced the phenomenon of national advancement and advancement. The performance of pure electric cars is a unique show this year, showing a strong growth trend. This also reflects the development of new energy vehicles, represented by pure electricity, driven by passenger cars.

Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association, recently held in the “2016 International New Energy Vehicle User Evaluation and Application Innovation Seminar” held in Pingshan New District, Shenzhen, made “2016 Domestic New Energy Vehicle Market Product Structure and Consumer Users” The overall analysis.

The development of new energy vehicle structure pure electric and plug-in hybrid vehicles in various regions has its own characteristics

According to Cui Dongshu, compared with the purchase of non-restricted and origin cities, the proportion of pure electric vehicles in non-restricted purchases and production areas is 90%. Both non-restricted purchases and origins are at 90%, while the restricted purchases account for 58%. The city of restricted purchase is also a big city for automobile production. It is possible to limit the purchase of a large number of cars. Only the car can prove the international metropolis, and the production capacity and scale can be super large.

Beijing is dominated by pure electric vehicles, while Guangdong and Shanghai are plug-in hybrid vehicles .

The sales structure demand structure of the Beijing market is characterized by diversification. In the case of pure electric vehicles, there are both medium and long distances, and there are mid-way and short-distance. The A0-class electric vehicle also has a hierarchical feature in the Beijing market. The Beijing new energy vehicle development model is a good example of the pure electric vehicle industry. On the whole, new energy vehicles have already performed well in Beijing.

Residents of Guangdong and Shanghai will choose to plug in hybrid vehicles if they buy new energy vehicles, because the comprehensive performance of one vehicle is relatively strong. From the point of view of household electricity, it is most practical to use a plug-in hybrid car or an extended-range electric car.

There is also a relatively obvious feature in the sales structure demand structure of the Guangdong market. Sales of pure electric vehicles here sold 16,000 units in 2015 and sold to 7,000 in 2016. In 2015, the sales volume of Pumix reached 1,500 units in 2000, and the dramatic changes in structure fully reflected the market demand for mixed production.

New energy vehicles are now "policy city"

Through strong policy impetus, China has given new energy vehicles the opportunity to develop superbly. This policy has both national and local policies. The development of new energy vehicles has been promoted through the policy of restricting the purchase of cities. In Beijing, the representative of the city was limited to purchase. In October, Beijing applied for 2.7 million cars, with an average annual success rate of 3%. In 33 years, it bought regular passenger cars. In the past, Beijing was limited to 240,000 licenses per year. Later, it was reduced to 150,000 licenses per year, and then it was reduced to 90,000 licenses per year. Will it continue to decline in the future? If it continues to decline, it may take 100 years or more for individuals in Beijing to buy a conventional passenger car. Therefore, new energy vehicles have great potential for development in cities with limited purchases.

In 2015, the number of new energy vehicles in the city was promoted to reach 60,000 units, and the country sold 130,000 units, and the city that restricted purchases accounted for 46%. By 2016, the development of new energy vehicles has been stable overall, and the sales volume of new energy vehicles in the city has increased from 46% to 59%. More and more urban residents are restricted to buy new energy vehicles. The sales of plug-in hybrid vehicles are obvious. In 2016, the city purchased a total of 50,000 units, and plug-in hybrids accounted for 92%. Although the purchase of cities restricts the development of traditional vehicles, it has greatly promoted the development of new energy vehicles.

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