Relocating the Chinese headquarters from Beijing to Shanghai means that Ford China's core business has been fully transferred from the previous "government public relations, project negotiations and project approvals" to marketing. When Xiangshan Maple Leaf Reddish, it was the day when Ford’s Chinese headquarters left Beijing’s Dabei Kiln and relocated to Lujiazui, Pudong. After a long holiday in October, a new owner was added to the information building at 211 Century Avenue in Shanghai. According to informed sources, the 33rd floor is the new headquarters of Ford in China. Ford (China)'s new home is just a six-minute walk from the old rival's GM China headquarters (800 Century Avenue, GM's office building occupying the first to fifth floors), and the two are right at the intersection of Pudong Avenue and Century Avenue. Diagonally. The 6-minute, 33-storey, and 5-storey floors are the distance between two opponents. Whether the market gap between the two parties will shrink as the space becomes closer will become a new topic. The new headquarters is vacant since July. All kinds of rumors about Ford China's move to the capital will spread like wildfires. Three months later, the new face of the information building on the 33rd floor shows everything and is the next step for Ford in China. Strategic judgment begins to count down. Calmness cannot hide the progress of Ford’s capital. On the 33rd floor of the building, a large “Ford†is hung on the blue walls, a bright marble floor, and Ford’s classic models are constantly on the LCD TVs on both sides. The atmosphere was still filled with the smell of decoration. Through the glass door, many desks were empty in the office area. The receptionist had just reported that even the business cards had not been printed. “At present, the legal department, finance department, personnel department and other management departments have moved to Shanghai. Basically, Ford China headquarters has moved to Shanghai.†A Ford staff member revealed that Shanghai’s personnel department is responsible for including Beijing. The entire Ford China’s personnel rights, and earlier this business was entirely responsible for Beijing. In the future, the “status†of the Beijing office will be the same as that of Ford’s other departments, such as Chongqing. "Some people were stationed in the information building one after another, and Ford was still recruiting people on a large scale." A Ford staff member in China told reporters. Ford’s online recruitment starts on August 17 and the most recent on October 13. Landed on the famous recruitment website --- Forget about worry-free network, about Ford recruitment content of up to 24 items, all the jobs are lamented: from the Public Affairs Commissioner, Raw Materials Planning and Logistics Commissioner, Product R & D Engineer, Manufacturing Engineer, Logistics Engineer , asset analyst, commercial vehicle brand manager to after-sales service buyer; from the sales credit manager, the brand manager responsible for communicating with Ford Financial and Changan Ford to the buyer (for North America, Europe, Mazda, Jaguar, VOLVO, Land Rover) . The language of recruiters is also rich and varied, both in English and Japanese. The scope of business of the relevant personnel is not limited to Shanghai or China. For example, the product marketing manager (VOLVO) requires that “the implementation of VOLVO's sales strategy in the Asia Pacific region be conducted in a timely manner and contact with the headquarters.†Ford Motor Finance and Ford China have established two An independent legal entity, but since the registered office is in Shanghai, the main departments of Ford Finance are all in Shanghai, and the opening of outlets begins with Shanghai. Therefore, Ford moved its headquarters from Beijing to Shanghai, and it was generally agreed that it was a complete capital transfer. The core shift of business moved the Chinese headquarters from Beijing to Shanghai, which means that Ford China's core business has been fully transferred from the previous "government public relations, project negotiations and project approvals" to marketing. At present, Ford's three major bases in China are along the Yangtze River, namely Nanchang, Jiangxi, and Nanjing, Jiangsu. In 1997, Ford took 30% of Jiangxi Jiangling Motors to produce Transit commercial vehicles. For some time later, Ford did not find a suitable partner to focus on the commercial vehicle market. Later, it was only on April 25, 2001 that Ford had found a satisfactory partner, the Changan Automobile Group, and the two companies had jointly invested 50% to establish Changan Ford. However, Ford, the world's second-largest automobile manufacturer, arrived late in the Chinese car market. In 2002, it was the blow-out year for the Chinese sedan market. The GM and the public that had already been among them had enjoyed a feast. In 2004, the market turned down. Overcapacity and a large product backlog made it difficult for vehicle manufacturers. The car market quickly shifted from the seller’s market to the buyer’s market, and it was possible to obtain major economies of scale for automotive manufacturers. The annual production capacity of Ford China’s 40,000 vehicles obviously lags behind its competitors, GM, Volkswagen, and Honda, apparently unable to help them win. Bill Ford, chairman and chief executive of Ford Motor, wants to achieve the ambition of 10% of China's sedan market share. Ford China has made a new move this year—the Nanjing project, which is also one of its biggest investments this year: On July 22, 2004, Changan Ford signed an investment agreement with Nanjing Jiangning Economic and Technological Development Zone, and its second The vehicle manufacturer will be built in Nanjing. According to the plan, the plant will have an annual output of 200,000 vehicles; the investment will exceed US$1 billion. In addition, at the signing ceremony of Changan Ford and Nanjing Jiangning Economic and Technological Development Zone, Jim Pattila, chief operating officer of Ford Motor Co., said, “Changan Ford’s Chongqing plant will increase its production capacity from the original planned 150,000 to 200,000. As a result, the future Ford China will have a production capacity of 400,000 cars per year; its two major car production bases are located along the Yangtze River, such as the headquarters still in Beijing for remote control, which is somewhat inconvenient. After relocating to Shanghai, it is quite different: Nanjing is 300 kilometers away from Shanghai and only 3 hours by fast train; compared with Nanjing, which is 1200 kilometers away from Beijing, and 10 hours fast train ride, Shanghai really has a lot of convenience; Chongqing to Shanghai When it is more provincial in Beijing, it takes 23 hours to get to Beijing Express and it takes only 14 and a half hours to get to Shanghai. From the geographical advantage, Shanghai has the upper hand. Therefore, Beijing Ford executives believe that the move to the east is an adjustment made by the company based on business deployment. It is a measure that the company decided to bring the functional organization closer to the production base after considering the location of the production base. The "accommodation" of the production base is not the full reason for the eastward movement of Ford. Shanghai is one of the largest cities in China and is also China’s financial center. Most importantly, 44% of China’s auto parts suppliers are located in Shanghai. To some extent, taking it as a global procurement center is exactly what Ford China and many multinational companies think. Moreover, Shanghai has become the center of Ford Credit and Ford's global procurement. On August 3, 2004, Ford Motor Credit Company was approved by the China Banking Regulatory Commission to prepare to build an auto financing service company in China. It is reported that the financial company is registered in Shanghai. According to the plan, Ford Credit will conduct business in China under the name "Ford Motor Finance" with an initial investment of 60 million U.S. dollars (about 500 million yuan). Ford Credit has always been a force for Ford's profit. In the second quarter of 2004, Ford Motor Co. had a profit of 1.17 billion U.S. dollars, of which Ford Credit Co., Ltd. made a profit of 897 million U.S. dollars, accounting for 76.6% of the total profits. Although Ford Credit China's business is still in the investment period, but from the international practice, there is still a beautiful "money" scene. Compared with Ford’s financial business in China, the long-established Ford Global Purchasing China Purchasing Center gave Ford’s confidence. In just three years of quiet cultivation, the procurement center opened its doors and quickly moved forward: In May 2002, the Ford China Sourcing Center was established in Shanghai; just four months later, Ford Global President and Chief Operating Officer Mr. Sitnik told the media. Ford will use China as one of Ford's major global procurement centers. At the beginning of 2004, Ford China Vice President Xu Guojun also revealed that Ford Motor Company is expected to purchase one billion US dollars worth of parts in China this year for its markets in Europe and North America; the purchase volume in 2005 is expected to reach US$10 billion. It takes only three years from zero to one billion US dollars. This is an alarming rate. Although we can't know how much low-cost China-made products have saved Ford’s global products, the rapid growth of Visteon seems to explain everything. This Ford Motor Company's affiliate auto parts company, after separating Ford for four years, has become one of the world's top 500 companies. China's business is one of the strengths: Visteon's independence from Ford in 2000; Visteon Asia Pacific in the fall of 2003. Headquarters was established in Shanghai. Only its Yanfeng Visteon Corporation and its Yanfeng Johnson Controls company's 2003 export totaled as much as US$144 million. Visteon’s impressive performance, while proving the advantages of the automotive parts and components in the Yangtze River Delta, also lured Ford to the Nuggets. “But from the parts production to the factory management production process, or from the production base to the financial center's capital circulation process, Shanghai, connecting Chongqing, Nanjing and Nanchang, is the best operation center.†Some industry insiders believe. The automotive industry chain with a high degree of correlation in the Yangtze River Delta has become a deciding factor in the selection of headquarters for many multinational automobile manufacturers. Just like the famous automobile city of the United States, Detroit, it is not only a center for automobile production and sales, but also the center of automobile support services and logistics. When auto giants and parts manufacturers gather in Shanghai or the Yangtze River Delta region, production, R&D, trade, logistics, service, and finance will keep up with the rapid operation of automobile wheels, R&D, production and sales of auto parts and vehicles. Only in the end can it be scaled up. Regardless of business management or social resource allocation, Ford China headquarters moved eastwards, all while reducing Ford’s global procurement costs while saving local production costs and winning more time for winning. (Reporter Wu Qiong reports from Shanghai)
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