Is Nissan Fake Club another turning point for Japanese cars?

"In the future, please do not ask the price of the vehicle and ask directly if there is a car!" This banner is currently hanging in a 4S shop of Dongfeng Honda. Five years ago, when Honda Motors fell across the board in China and repeatedly sought solutions to the media, I wondered whether it would be possible to revisit the happiness of “a hard to get car” in the Chinese market.

From a low point to a high point, conversion seems to be instantaneous; from a high point to a low point, change often comes as a surprise.

After a few years of decline, Japanese cars have bottomed out in the Chinese market since last year. This year, in the environment where Korean cars and French cars have descended, Japanese cars have ushered in a long-selling sales peak in China. Honda is still growing at a very high speed and Toyota is climbing steadily. Nissan has a bottleneck but has progressed steadily. People are saying that the happy time that belongs to the Japanese car finally came.

However, happiness comes suddenly and it always feels unstable.

The steel manufacturing fraud in Kobe has just subsided, and Nissan’s quality inspection fraud has come to an end. On October 19th, the Nissan Motor CEO Nishikawa Hirose of Japan, the second-largest automobile manufacturer in Japan, held a press conference in Yokohama, Japan, apologizing for the quality inspection fraud. Xichuan Guangren admitted that Nissan still had unlicensed personnel in its domestic factories to inspect the car, and he said that it would suspend production of all local cars for the Japanese market.

News spread to the country, the Japanese car irons are a bit awkward.

Nissan’s internal fraud was discovered by the Ministry of Land, Infrastructure and Transport of Japan. When the department inspected Nissan's factory, it discovered that Nissan was located in five factories in Kanagawa Prefecture and Saitama Prefecture. The unqualified technicians performed the final inspection of the vehicle and used the official inspector's seal on the inspection records. stamp. Nissan Motors has therefore announced the recall of all the 1.21 million new passenger vehicles sold in Japan in the past three years. However, when the announcement was released again, Nissan still uses the auxiliary quality inspector and it was only recently stopped. It is said that this act completely irritated the Japanese media, so he debunked the obituary one after another and eventually made it known to everyone.

What is even more shocking is that this incident involves a "hidden rule" of the Japanese automobile industry. Many people in the Japanese automobile market use official seals to stamp on car-related documents - that is, China. The “radish chapter” that people nicknamed is also used by Japanese, and it may have been used for 20 years!

Seeing here, there is no sense of "three views to destroy". Prior to this, every time people talked about "the spirit of a craftsman," almost all the people of the country were made in Japan as an example. Unexpectedly, besides the exhilarating stories, there are also many people who are in troubled waters.

In fact, if you look at it, you can see that there have been many negative news about Japanese cars in the past two years. It was the "foot-door" incident that Toyota Motor in the United States first exposed in 2009. The conspiracy theories after the US-Japan dispute was gradually diluted. Then, Takada's "airbag door" spread for many years and led directly to Takada's bankruptcy reorganization. Last year, Japan’s Mitsubishi Motors and Suzuki Motors had successively exposed fraudulent fuel data, eventually resulting in the acquisition of Mitsubishi Motors by Nissan. It is worth mentioning that Nissan Motors is the company that falsified the Mitsubishi fuel data. This year, Japan's Kobe Steel and Nissan were successively exposed for counterfeiting.

If we say that only one company has experienced misconduct, it can be seen as a single enterprise problem. However, after this series of events occurred, the international community was questioning the credibility of Japan's manufacturing. When many media reported on the Nissan incident, the title used "The myth of Japanese manufacturing was completely destroyed."

The question of public opinion on Japanese manufacturing has slightly shattered the people’s trust in Japanese products. Japan's home appliance industry bears the brunt. For example, Sony, a well-known electronics company in Japan, has “sold up” Foxconn for sustained losses; Matsushita Electric Co., Ltd. has severed its survival, severed and restructured loss-making businesses such as plasma and semiconductors, and transformed itself into B2B fields such as vehicles, houses, and components.

According to statistics, in 1996, as many as 99 Japanese companies on the Fortune 500 list were comparable to the United States; but by 2006, it had been reduced to 70; by 2016, there were only 52 companies remaining, compared with 20 Years ago, it has dropped by nearly half.

Now, with the spread of Kobe steel manufacturing fraud and Nissan quality inspection fraud, will the Japanese auto industry cast a shadow over again? Do people forget the historical factors that will rekindle the enthusiasm of Japanese cars? At present, from the perspective of sales figures, it is not yet time for qualitative changes. However, the distrust of Japanese cars may have spread in the crowd.

An interesting phenomenon is that the throne of the global auto sales champion seems to have a curse, who will experience a big event, such as Toyota's "foot gate", the public's "emission gate", and Renault - Nissan - Mitsubishi Alliance Just sitting in the position of the global automobile sales championship in the first half of this year, there was a “fake door” recently.

This curse will be a turning point for Nissan Motors. Will it be a butterfly effect that will cause Japanese cars to become extremely dysfunctional in Huasheng? In fact, the seeds have been planted and it is only a matter of time before germination occurs.