January-November 2011 Domestic A-Class Sedan Market Analysis

From the perspective of China’s narrow market for passenger cars, the largest market share is in the car market, but the top priority is the A-class market in this market. Under the downturn of the auto market in 2011, the domestic A-class sedan market has changed. This article analyzes this.

First, the A-Class sedan accounts for half of the domestic car market

According to the data collected by Gasgoo.com, the number of domestically produced cars in China from January to November 2011 increased by 6.7% year-on-year to 91.99.3 million vehicles, of which, A-class vehicles (see the detailed notes in the text later) accounted for sales of domestically produced cars. Half of the country's sales - sales increased by 7.3% year-on-year to 4,805,200 units, accounting for 52.7% of domestic cars. Compared with the same period of last year (52.4%), the proportion increased slightly.

Second, A-class sedan top 20 models occupy 60% of the market

From January to November 2011, the market concentration of the top five, top ten, and top twenty models of China's domestic A-class sedan market declined. From January to November 2011, the sales volume of the top five, top ten and top twenty models of the A-Class sedan was 1,056,000, 1.82 million and 2,884,400 respectively, and the market concentration was respectively 22.0%, 37.9% and 60.0%. During the same period (23.4%, 40.3% and 60.3%) all declined.

The top 20 models of the A-Class sedan are shown in Table 1. Among them, there are 4 models with a sales volume of more than 200,000 units, 12 models with a sales volume of 100,000 to 200,000 units, and 4 models with a sales volume of 100,000 units or less. .

200,000 or more: Sales growth of Excelle and Cruze Lai Yi and Jetta sales decline

Four models that sold more than 200,000 vehicles were Buick Excelle, Volkswagen LaVida, Chevrolet Cruze, and Volkswagen Jetta. Among them, Excelle and Cruze sales growth, from January to November 2011, an increase of 16.7% and 18.7% to 239,700 units and 203.7 thousand units; sales of LaVida and Jetta both declined, respectively, fell 1.4% and 5.0% to 201,500 vehicles.

10 to 200,000 units: Tengyi C30 sales volume increased by approximately 20%

Among the 12 domestic A-class cars with sales volume ranging from 10 to 200,000 units, in addition to the new sunlight that was launched in December 2010, sales from January to November 2011 were increased by new Bora, Great Wall Tengyi C30 and Sagitar. Kia Furui, Skoda Octavia, and Toyota Corolla. Among them, the fastest-growing Great Wall Tengyi C30 - from 47,100 units in the same period of 2010, increased by 198.9% to 140,400 units, which was officially launched in May 2010, so the sales from January to November 2010 was only 5 November sales. The second fastest-growing sales volume was Toyota Corolla. Its sales volume increased 50.9% year-on-year to 107,300 units.

Hyundai Elantra, Elantra Elantra, Toyota Corolla, BYD F3 sedan and Nissan Sylphy all declined. Among them, the highest decline was the Elantra, whose sales fell 24.6% year-on-year to 106,900. This was followed by BYD, which fell 20.0% from 181,700 units in the same period last year to 151,900. Elantra Yuet and Sylphy sales both fell in double digits (16.5% and 11.2%), and Corolla sales fell slightly by 0.7% to 152,200 units.

Less than 100,000 vehicles: the highest growth in sales volume

Among the top 20 domestic A-Class sedan models, Nissan Tiida, Volkswagen Santana Zhijun, Ford Focus hatchback, and Sega sedan sold below 100,000 vehicles. In January-November 2011, the sales of these models increased, with the fastest growth. It was Minda, which grew by 28.2% from the 76,800 units in the same period in 2010 to 98,500. Followed by Fox hatchback (20.4%) and Sega sedan (18.2%). Santana Zhijun’s sales rose slightly by 0.7% to 97,200 units.

Note:

1. The statistics of the A-Class cars include: Excelle, Laguna, Cruze, Jetta, New Bora, Elantra Elantra, Corolla, F3 sedan, New Sunshine, Tengyi C30, Sagitar, Freddy, Octavia, Sylphy, Elantra, Tiida, Santana Zhi Jun, Fox hatchback, Sega sedan, Hideo GT, Santana, Golf A6, Emgrand EC7, Pentium B50, Fox sedan, Fumeilai, Civic, Junjieda FRV, Tianyu, Ling Yue, New Elysee, Roewe 350, Cerato, Peugeot 408, Lifan 620, BYD G3 sedan, Qiyun 2, Mazda 3, Vision, Seaview, Qiyun 3, Roewe 550, Hideo XT, Junjie FSV, BYD L3 sedan, Lifan 520, Chery E5, Peugeot 307 sedan, MG6, Peugeot 307 Hatchbacks, Chery A3 sedan, Lancer Wing God, Mazda 3 stars, Aeolus S30, BYD F3 hatchback, Imperial EC8, Sega hatchback, Lotus L3 hatchback, Chery A3 hatchback, Po Chun 630, Changan CX30 sedan, Chinese H530, Fengshen H30 , Junjie, Lotus L3 sedan, Lifan 520i, Hyundai i30, BYD G3 hatchback, Golf GTI, Lancer, Peugeot 308, Seahorse 3, Lotus L5 Sportback, Lotus L5 Car, Changan CX30 hatchback, Galant.

2. The cars in this article all refer to traditional energy cars. QQ Electric, BYD E6, and Prius have not included statistics.

3. Jazz produced by Honda (China) is not included in this report because it exports all of its products.

4. The cars that were discontinued in 2011 were not included.