According to Reuters, the CEO of Michelin Tire said that the company may acquire a low-cost tire brand in the future to further improve its product portfolio.
Michelin CEO Jean-Dominique Senard recently visited France News Radio and revealed the company’s willingness to add an entry-level tire brand: “If the opportunity arises, we will consider (buy a new brand). In the future we may Will find a partner in Asia."
As for whether or not there are already potential goals, Sunard did not make more explanations, and he also emphasized that Michelin will continue to focus on high-end tire products.
At present, Michelin, as well as lower-positioning tire brands such as Bailuchi, Kleber and Uniroyal, will acquire better new low-cost brands and the company will be better able to communicate with Bridgestone , Goodyear and South Korea. Thai companies compete for entry-level customers.
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