Pirelli Releases Cinturato P7 Blue Tires

On June 24th, 2012, Cinturato P7Blue, the world's first tire with the new “AA” rating for European tires, held an international press conference in Valencia. The Cinturato P7 series is the world's first high-end product that perfectly integrates environmental protection and high performance. As a new member of the Cinturato series, the Cinturato P7Blue inherits this excellent gene. This new tire is suitable for mid-to-large horsepower sedans and is currently on the European market. .

Cinturato P7Blue has achieved two breakthroughs while maintaining the excellent performance of the Cinturato P7 series: First, the braking distance is reduced by 2.6 meters compared to the B-class tires; and second, the rolling resistance is reduced by 23% compared to the C-class tires. These two breakthroughs are equivalent to 5.1% fuel economy, which also means that more than 90 euros can be saved each year. For example, a luxury sedan with Cinturato P7Blue tires running 15,000 kilometers a year will reduce fuel consumption by 52 liters and reduce toxic carbon emissions by 123.5 kilograms. In accordance with the standard of 1.8 euros per liter of fuel consumption, the average annual savings for the owners of 93.4 euros.

This latest improvement in the Cinturato series of tires stems from the growing demand for safety and economy from vehicle owners. The Cinturato P7Blue tires are sold only for the aftermarket; in contrast, the Cinturato P7 takes into account both the original and the replacement tire market. The Cinturato P7 was very successful once it was launched in 2009, and it has now become the standard tire of choice for mid-size horsepower coupés and luxury sedans by many world-renowned car manufacturers.

The Cinturato P7Blue was released during the F1 European Grand Prix, which coincided with the 25th anniversary of Pirelli PZero tyres. At the conference, Pirelli leaders explained the history of PZero development. PZero was born in 1987 and is known as "ultra-high performance". During the past 25 years, PZero tires continued to carry out technological innovations. Close cooperation with the world's leading automobile manufacturers is the core driving force for the continuous technological evolution of high-end tires.

Based on the PZero tire R&D technology, the PZero family was officially launched in 2007. This is due to the in-depth cooperation between Pirelli and several of the world's leading luxury car manufacturers, of which PZeroCorsa tires are designed specifically for a super-run tire. Of course, an important factor driving the rapid growth of the PZero family is Pirelli's extensive experience in racing racing. As early as 1987, the PZeroGiallo, the first PZero tire, was tailor-made for the Ferrari F40 supercar to match its super power. PZeroGiallo is also the world's first road tire that uses the race technology. Pirelli's "ultra-high performance" is characterized by high-standard safety standards. It not only shortens the braking distance in both dry and wet conditions, but also has superior grip on both straight and curved roads. Excellent handling performance. At present, there are nearly 130 PZero tires of different sizes available for sale, with flat ratios ranging from /50 to /25, suitable for rims ranging from 17 inches to 21 inches.

The newest member of the PZero family is the PZeroSilver tires, a limited edition tire for the aftermarket. Like Cinturato P7Blue, PZeroSilver is a well-designed, highly-proprietary tire that maintains its basic characteristics while challenging the performance limits in a specific range to meet specific driver needs. In addition, PZeroSilver tires are also based on PZero tires to enhance durability and extend mileage. It is worth mentioning that this tire adopts certain modeling techniques and design flow for the F1 race tires.

Cinturato and PZero are the most representative high-end tire products of Pirelli. Inspired by the trend of high-tech and high-quality products favored by consumers, Pirelli will strive to become the world leader in the high-end tire market in 2015. Sustainable mobility means improving tire safety and reducing energy consumption. This is the core of Pirelli's high-end strategy, and it is also the focus of constant attention when it comes to continuously developing new materials, new structures, and designing tread patterns.