Plug in the wings of e-commerce for agricultural products

At present, rural e-commerce has become an important direction of agricultural development, and the era of e-commerce for agricultural products has come unknowingly.

At the city's rural e-commerce symposium held on June 19, Zhang Ruidong, an expert from the Ali Research Institute, discussed the role of e-commerce in promoting rural economic development with the city's business department and many entrepreneurs. Among them, the most talked about is how to use the powerful "wings" of e-commerce to promote Jiaozuo's characteristic agricultural products.

Jiaozuo is located in the Central Plains and was called Huaiqing Mansion in ancient times. For thousands of years, it has been famous at home and abroad for planting the "Four Huai Medicines" (Huai Yam, Rehmannia glutinosa, Achyranthes, and Chrysanthemum). I originally thought that Jiaozuo's yam must sell very well online. However, according to the latest data released by the Ali Research Institute, Taobao's online yam sales are hot, but the top two provinces for sales are Shandong and Anhui, while Zhengzhou and Luoyang are the cities that sell the most yam. Some foreign merchants came to Jiaozuo to buy yam, and sold them all over the country under the brand "Huai yam". Some sellers also sold online under the brand "Yam yam", and most people didn’t understand the difference between them. Essential difference.

From this information, we can see that, at present, the development of rural e-commerce in our city is still in its infancy, and there is still a big gap compared with the developed areas of e-commerce in rural areas such as Zhejiang. There is a shortage of rural e-commerce professionals and rural e-commerce. The lack of service outlets, the inconvenience of rural e-commerce logistics and distribution, poor product identification, and insufficient publicity are prominent problems. However, we should also see that in the past two years, the municipal party committee and the municipal government have accelerated the development of rural e-commerce. While recruiting large and strong enterprises, they have also focused on cultivating local e-commerce enterprises. At present, Jiaozuo Huaiqingfu E-commerce Co., Ltd. has emerged. , Henan Wanyi Network Technology Co., Ltd., Henan Teacher Fu Food Development Co., Ltd. and other distinctive agricultural products e-commerce companies have established "Yushang Barter Platform" and "Wenxian International Yam Trading Logistics Center" agricultural products e-commerce platform A series of agricultural products e-commerce platforms, 24 Alibaba rural Taobao village-level service stations have been officially put into operation, all of which have laid a solid foundation for the next step of agricultural product online sales.

The opportunity of well-known e-commerce companies to go to the countryside should be seized to attract large e-commerce platforms to settle in the local area. Use its advanced network platform, technical concepts and commercial ecological resources to reduce agricultural product transaction costs, reduce inventory, shorten production cycles, and create a new model of agricultural product production, supply, and sales in our city.

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