In front of the auto market, Chery, BYD, Brilliance, Geely and a large number of other independent brands have started to create a higher image, and they have targeted the high-end auto market.
But today, the auto market is so big that the independent brands still face the problem of brand recognition.
Self-owned brands frequently make efforts
In 2006, independent brands entered the stage of hard work. Chery, BYD, Brilliance Automotive, Geely and other self-owned brands launched this year have proved their determination to pursue the momentum.
In the first half of the year, as Chery, BYD, and Brilliance auto brands made frequent efforts, people finally saw the shadow of their own brands in the mid-size car market, and the appearance of models such as Junjie, BYD F3, and Chery A5 drove domestic brand car market share. The constant increase.
Relevant data show that in the first quarter of this year, sales of self-owned brand models accounted for more than 30% of the entire passenger car market.
BYD Auto Spokesman Wang Jianrong believes that the sales volume of BYD autos is already close to 50,000 vehicles. This figure is not easy for independent brands. At present, it is consumers’ trust in national brands that needs to be resolved.
Joint venture brand pushes new car to solidify position
In the face of the continuous expansion of self-owned brands, joint venture brands have not weakened. New cars have been introduced continuously, and this year is becoming more and more obvious. The signs of “taking advantage†to consolidate the market are reflected in the market.
According to statistics, 70% of the new cars listed this year are joint venture brand models, and the mid-level car market is formed with Camry, Fox, Sylphy, Triumph, Sagitar, and Lingyu.
Experts from the Expert Committee of the China Association of Automobile Manufacturers believe that today's automobile market has begun to focus on the joint venture brand mid-level car sales, the sales of mid-size cars are good or bad, and it can even determine the weather of the entire passenger car market.
According to relevant data, as of August this year, 7 of the top 10 manufacturers of passenger vehicle sales in China were joint venture brands, such as FAW-Volkswagen, Shanghai GM, Beijing Hyundai, FAW Toyota, Guangzhou Honda, Shanghai Volkswagen, and Dongfeng Nissan. Joint ventures such as joint venture brands have firmly occupied the forefront of the mid-size car market.
It is worth mentioning that some new cars launched this year by joint venture brands have made a good start. The Toyota Camry’s influence is even more profound. Chen Longyu, manager of Liaoning Longfu Motor Co., said in an interview with reporters recently that Camry's sales target for this year is 60,000 vehicles. From current trends, there is no problem in accomplishing this goal. He also stressed that Guangzhou Toyota may add another 30,000 units to its existing capacity by the end of the year.
The reporter learned from the relevant manufacturers that the sales of mid-size cars such as Camry, Fox, Accord, and Excelle all showed strong growth in August. For example, the sales volume of Camry's sales fell from less than 6,000 units in July to 7,700; the Chery QQ sales also increased rapidly from more than 7,500 units in July to more than 10,000 units.
Self-owned brands need to work hard
For a long time, due to the strong reputation in the joint venture brand market, new vehicles have also come out a lot. Therefore, starting from the second half of this year, the joint venture brands have formed a tendency to attack their own brands, causing the independent brands to gradually decline in sales volume.
According to August sales data of the Passenger Cars Association, Chery Automobiles of the three major brands have seen a big increase due to new models such as V6, A5 and QQ6. However, brands such as Xiali and Geely have slowed down. The pace, and even some of the sales of independent brands, has fallen significantly.
According to industry sources, the decline in the sales volume of self-owned brands is attributed to the strong counterattack of joint-venture brand cars and the lack of new products launched in the first half of the year.
A senior person in the Shenyang automotive industry believes that there is still a big gap between self-owned brands and joint-venture brands. It can be seen from the market performance and sales data that the self-owned brands still need to work hard.
View related topics: independent brands, where to go?
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