In 2011, as the opening year of the Twelfth Five-Year Plan, under the macro-economic policies of structural adjustment, inflation control, and growth guarantee based on control, the domestic mainstream heavy truck companies have lowered their industry growth expectations and gradually shifted their focus from sales to sales. market share.
In the first quarter of 2011, the overall sales situation in the heavy-duty truck industry was relatively optimistic, with industry sales exceeding 290,000 vehicles, an increase of 7% year-on-year. From January to April 2011, the cumulative sales volume of the domestic heavy truck market was nearly 400,000 units. In April, the monthly sales volume was approximately 108,300 units, which was 8% lower than the same period of last year and 18% lower than the previous month. In this environment, Shaanxi Auto heavy trucks still showed strong momentum in the industry in 2011. In April 2011, the orders exceeded 50,000 vehicles, and the growth of dump trucks ranked first in the industry. The share of Shaanxi Auto DeLong F3000 exceeded 60%, and the market grew. The rate ranks first in the 1st and 2nd Group Army, which is the highest among the top 5 companies in the heavy truck industry.
Under the influence of many unfavorable factors, China's industrial product output value, road freight volume and other industries related to the heavy truck industry have witnessed significant declines in different degrees of year-on-year growth, road transport prices have continued to decline, and recently the central bank frequently introduced economic policies, and oil prices have been raised and added. A series of actions such as Dazhi Super Strength has caused a certain negative impact on the heavy truck industry.
From the momentum of Shaanqi heavy truck production and sales, and the ratio of Chikuo version of DeLong F3000 heavy truck surpassed 60%, Shaanxi Auto DeLong F3000 has become the mainstream of the market, creating a new record for China heavy truck new products. Shaanxi Auto always adheres to the principle of optimal quality and the best service, the principle of double superiority and caring service, all have a profound impact on the market.
It is understood that Shaanxi Automobile has always regarded quality as the lifeline of the company, strictly controls the quality, and continuously improves and upgrades products based on the needs of users and the market. At the same time, the service provided by Shaanxi Auto made users more pleasantly surprised. In 2011, the caring service was upgraded again. It put forward the eight commitments of the users and launched the Spring Service Month of 2011 to implement the two-way care for customers and service stations. The new breakthrough in the service concept has also made Shanqi's leading service brand a new level.
Excellent products and services lead the company on two legs, which has made Shaanxi Auto gain market recognition and has won long-term support and love from users. It is precisely because of this that in the increasingly severe macroeconomic situation and increasingly fierce market competition, Shaanxi Automobile still maintains a strong momentum, and it is difficult to meet the difficulties and achieve the industry's highest growth rate in the mainstream market. Achievements.
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