Although the US "double opposition" has a certain impact on Shandong tire enterprises, as long as they seize the opportunity to deal with properly, they will certainly be able to pass this "can".
Despite the US double-reverse trade frictions, the annual Guangrao International Rubber Tire Show still attracts rubber tires and auto parts companies from all over the world, and brings the largest rubber tire production base in the country. Orders and new business opportunities.
"double reverse" shock wave
“Including 8 global tire top 10 companies, 14 Fortune 500 companies, and 37 global companies come to discuss cooperation.†At the 6th Guangrao International Rubber Tire Exhibition held on May 15, 2015, Guangrao County Magistrate Jing Liang said.
According to reports, as the largest tire industry cluster in China, in 2014, the high-performance radial tire production capacity of Guangrao County in Shandong Province reached 150 million, accounting for 25% of the country; the automobile parts range is wide, the wheel production capacity reaches 29.7 million sets; the rubber tire industry has completed the industry. The total output value was 109.7 billion yuan, and the total import and export volume was 4.055 billion US dollars, of which 3.324 billion US dollars were exported.
It is worth noting that as the main tire producing area in Shandong Province, the impact of the US “double-reverse†measures on passenger and light truck tires on Guangrao enterprises is also obvious.
"Since September last year, the initial tax rate was announced. Our company's exports of semi-steel tires to the US market decreased by about 15%, and the average monthly export volume decreased by 50,000." Huang Lianying, Director of Foreign Trade Sales, Shandong Yongtai Group Co., Ltd. Said that in the face of the US "double opposition", the company's tire exports and sales revenue have declined.
The situation of another mandatory responding company, Yongsheng Tire, is even worse. Affected by many factors such as the complexity and complexity of the investigations carried out by the United States after the "double opposition", the company announced that it had withdrawn from the "double-reverse" investigation, and the final export tax rate was as high as 81.29%. Most of the production line is lost.
Zhang Hongmin, president of the Shandong Rubber Industry Association, said that the US "double-reverse" has seriously affected the export of Shandong tires. Among them, Shandong Deruibao Tire Co., which relies mainly on exports, has all stopped production and entered bankruptcy proceedings.
According to Qingdao Customs statistics, in the first quarter of 2015, Shandong Port exported 4.77 million tires to the United States, a significant decrease of 44.5% year-on-year, and contributed 88.8% to the reduction of total tire exports at Shandong Port.
Borrowing "Dongfeng"
In fact, in the face of more and more frequent trade frictions, Shandong tire companies are also actively responding.
"In response to the adverse effects of the US 'double reverse', our company hired the technical team of South Korea's Kumho Tire and the US Goodyear tires, and invested heavily in the international acquisition of the British Copley company, accelerating the 'lack of gas insurance With the development of tires. At the same time, the company launched a personalized tire products, for the Land Rover, BMW and other high-end cars for tires to seize the high-end market." Shandong Yongtai Group China District Director Li Jianglong said. After entering the second quarter, the company's orders from abroad increased significantly, and even the order queued.
At the same time, tire companies have also adopted the "network +" strategy to accelerate the development of e-commerce and build a tire e-commerce platform.
“We launched the 'Tire King' e-commerce platform to create an Internet + tire + financial model, using the Internet platform to integrate the superior resources of the manufacturers to promote product upgrades.†Zhu Yuncheng, Chairman of Shandong Haoyu Rubber Co., Ltd. on May 15 At the opening ceremony of the Tire King E-commerce Platform, the innovation of the marketing model will also help tire companies accelerate the development of new market space.
Shandong Ogorui Tire Co., Ltd. is actively going out and integrating into the “One Belt, One Road†strategy. According to the person in charge of the company, recently, the company and Indonesia Oriental Group jointly invested 270 million US dollars to establish a joint venture company to build 2 million steel tires and 8 million semi-steel radial tire enterprises in Jakarta. It will be put into production in May 2015, with sales reaching $400 million.
“Shandong tire enterprises should accelerate transformation and upgrading, cultivate independent brands, increase product added value, develop tire e-commerce market, accelerate production capacity transfer, and fully utilize the national “One Belt, One Road†strategy to open up new markets.†Zhang Hongmin said.
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