2014 is destined to be an extraordinary year for the LED industry. Undertaking the great momentum of 2013, the LED lighting market ushered in three years of gold. However, companies in the industry should pay attention to the three hidden injuries. Intensified competition in the industry At present, LED display and lighting applications have broad prospects, and have been attracting attention in the rapid development process. However, the concentration of the industry is still not high, market share is relatively scattered, and competition is fierce. Driven by industrial policies, in the context of expanding market demand, more capital may enter the LED industry in the future, and enterprises will face more intense market competition. The South China region is currently a region where the domestic LED industry is concentrated and competitive. Compared with many foreign competitors, domestic enterprises have comprehensive advantages in manufacturing, sales channels, brands and costs, and the product quality has reached the international advanced level. However, as industry competition continues to intensify, if companies cannot continue to maintain their advantages in technology, management, scale, brand and technology research and development, they may face risks that are surpassed by competitors, which will have a certain adverse impact on the company's operating performance. The price war is increasingly fierce. According to industry organizations, the LED industry has made rapid technological advances and rapid product replacement. As production costs are gradually reduced, product prices are also declining. At the same time, driven by national policies, more capital entered the LED industry, and new capacity was gradually released, resulting in increased market competition and lower product prices. Through technological innovation and management innovation, the company maintains the competitive advantage of the company's LED products, continuously increases the research and development of new products, adjusts the product structure, focuses on market segments, and maintains the stability of the company's main business gross profit. At the same time, the company fully implemented lean production management and integrated the supply chain system, effectively reducing the cost of raw material procurement and production costs. However, the rapid expansion of market size and increased competition may further reduce product prices, causing some companies to face the risk of falling profitability. The expansion of the production tide has come to be managed as a hidden injury. Since the lighting market has warmed up, the asset scale, production and sales scale, and personnel scale of some well-known lighting companies have continued to expand. The rapid development of enterprises has higher and higher management requirements for the development of business decision-making and management activities, human resources management, and risk control. If enterprises fail to improve management capabilities and levels in a timely manner, and reserve management and management talents, enterprises will face management. The challenges of mode, talent reserve, technological innovation, market development, etc., make the company face certain management risks. Therefore, enterprises should attach great importance to changes in the internal and external market environment and changes in industry policies, and closely focus on the established strategic guidelines, persist in pioneering and innovative, face the short-term innovation within the enterprise, and strive to be based on the full consideration of various factors. R & D, production, marketing and other business systems to achieve forward-looking arrangements, grasp the changes and achieve leapfrog development.
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