Leather seats, comfortable chrome-plated panels, heated left and right electric adjustable wide-angle lenses, subwoofer sound, automatic distance adjustment cruise control system, these are not the configuration of the limousine, but the reporter on July 22 in a The TGX model was found in the German Man Truck.
Mr. Zhao Pei, senior product manager of Mann's representative company in China, Mann Commercial Vehicles Enterprise Management (Beijing) Co., Ltd., is nearly 1.8 meters tall. He easily stands in the cab of the heavy truck to explain to reporters that the top of the head There is also about 20 cm space at the top of the cab. The reporter sat on the berth in the back of the cab, and it was within easy reach of a soft bed with a hanging bar for drinks and belongings.
This TGX product and his brother's product, TGS, won the "2008 Truck" award at the 2007 European Road Transport Vehicle Show in Amsterdam, The Netherlands. Manufacturer Mannheim, the 370th company in the world top 500, intends to sell this product in China this year through import. Another TGA, which was sold in the Chinese market in May 2004, has an annual sales volume of about 300 vehicles in China. Compared with the global production of more than 90,000 vehicles per year, German Man Trucks is in the Chinese market. The proportion of business share is small.
In the current segment of China's auto market, the heavy truck market is growing fastest. According to statistics from the China Light Vehicles Joint Analysis Association, in the first half of this year, sales of heavy trucks reached 387,200 units, an increase of 51% year-on-year. As the second-largest player in the European market, German Man Trucks has been entering China for 25 years and has been developing its business as a “technology transferâ€. Over the years, it has been looking for partners in China’s joint ventures to build factories, seeking to expand its business, but so far it has failed. I wish.
Product Technology Leads China 20 Years
"At present, more than 500,000 trucks running on China's roads, 70% of which are Steyr Technologies, are manufactured with the technical license of MAN Trucks." Jiang Yizhou, Marketing Director, Mann Commercial Vehicles (Beijing) Co., Ltd. Told reporters.
At present, Shaanxi Automobile Group absorbs the best-selling product of the MAN truck technology and has a technological gap of 20 years compared with TGX and TGS.
"TGA was first introduced in Africa in 1999 and won the "Truck of 2001" title. It is a product that is 10 years earlier than TGX and TGS. The technology of Shaanxi Auto Delong is also the product of early TGA for 10 years. The gap in world technology," said Zhao Pei.
Can't find the ideal partner
Different from the passenger car market, the commercial vehicle sector is currently dominated by Chinese companies. At present, the industrial structure of China's heavy-duty truck industry can be basically divided into three camps: The first camp includes three companies: FAW Group, Dongfeng Group and China National Heavy Duty Truck Group with annual sales of more than 50,000 vehicles; the second camp includes Shaanxi Automobile Group and Beiqi Foton Automobile Group. The four companies in North Mercedes-Benz and Chongqing Hongyan have annual sales of 10,000 to 50,000 vehicles; the third camp includes Anhui Hualing, Jianghuai Auto, Shanghai Huizhong and other companies, and each company has annual sales of less than 10,000 vehicles. .
In the first half of this year, almost all heavy truck manufacturers have lived a happy life. The sales of FAW Jiefang, Dongfeng, and China National Heavy Duty Trucks in the first camp of China's heavy truck companies all reached alarming year-on-year growth rates of 44%, 73.5% and 40% respectively.
Such a good situation naturally attracts foreign capital to enter the Chinese market, and foreign investment into the market is highly concerned by the industry.
Hino and GAC's commercial vehicle joint venture project was officially launched at the end of 2007 and is expected to start production in mid-2009. The joint venture between Volvo and Dongfeng Motor is under negotiation.
As the second largest market share in Europe, German MAN Trucks has not been satisfied with the way of cooperation in technology transfer for many years and is actively looking for partners to establish joint ventures in China.
“Chinese heavy truck companies are more concerned with German core technologies, but German MAN Trucks is very interested in expanding its own brand image if it enters China. Disagreement in this area has caused Man Trucks not to find an ideal joint venture partner,†said Zhao Pei. .
There is another reason. According to report, the German Man Truck was designed according to the strict regulations of the European Union. For example, the European Union requires truck drivers to drive no more than eight hours a day, and must take a break every four hours. The European Union has strict restrictions on overloading and speeding of trucks. Since 2009, Europe has adopted Euro V emission standards for heavy trucks. Therefore, German MAN trucks have many advanced and targeted technologies that cannot be embodied in China.
"In China, there are few or no relevant management standards. The products of MAN Trucks are not practical," said Zhao Pei. "Perhaps when China's industry management standards are sound and strict, the German Man Trucks will have even more opportunities in China." many."
Ford will focus on small cars
"The New York Times" reported on July 22, according to insiders, the United States Ford Motor Company plans to shift its core business to the production of small cars.
The report said that Ford will announce the plan at the same time as the quarterly report is released on the 24th of this month. According to the plan, Ford will convert three pickup trucks in North America to passenger cars. The company will also reintegrate existing plants to produce more energy-efficient engines, and will also expand the compact models that are expected to be launched into the European market to the US market.
Ford’s flagship company in China, Chang’an Ford Mazda, also previously announced that sales of branded products (Ford, Mazda, Volvo) sold in the first half of 2008 reached 116,903 units, an increase of 25% over the same period of last year and exceeding the industry’s average growth rate. Among them, Ford brand models (Fox, S-MAX, Mondeo - Zhisheng) sold a total of 88,965 vehicles, an increase of 15%.
Changan Ford Mazda said that in the second half of the year, it will continue to introduce more cost-effective model upgrades, and at the same time introduce the global Ford "dynamic design" small car - the new Fiesta (Fiesta).
As gasoline prices continue to rise, demand in the U.S. market for small and medium-sized cars and hybrid cars soars. In May of this year, sales of Ford pickup trucks, which have been the No. 1 seller in the United States since 1991, were also exceeded by four Japanese cars. Faced with this situation, major US auto makers have adopted countermeasures. Ford Motor Co. previously announced that trucks and large sports utility vehicles will have a 10% reduction in production this year from last year; at the same time, the production of cars and hybrid sport utility vehicles will account for 57% of total production.
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