The "car limit" that Shenzhen suddenly announced before New Year's Day has received much attention. In Foshan, the auto trading market and online forums, the discussion on the topic of limited licensing is still continuing. The local industry and the public are more concerned about the impact of Guangzhou and Shenzhen on the Foshan. In fact, the total number of cards in Shenzhen in 2015 was only 100,000, which is still less than 120,000 in Guangzhou. This also means that unless the number of cards on Dongguan cars suddenly increases, the number of new cars will have exceeded 170,000 units, and Foshan has already ranked second in the province. In 2015, it topped the list of cars in Guangdong Province. suspense.
Data: Foshan or “topping†after Shenzhen’s limited edition
Before the announcement of the limit, Shenzhen has been firmly occupying the number one position in all cities in Guangdong Province, especially since the card has broken through the 100,000 mark in a single quarter this year. Relevant statistics show that in the first half of this year alone, the number of cards on Shenzhen's 220,000 vehicles was almost equivalent to the sum of Guangfo and Wansan.
Although the number of cards in 2014 still has a large gap from Shenzhen, Foshan ranks second in the province because of the number of cards in Guangzhou. At present, the official statistics of the number of cards on Foshan Automobile in 2014 are not given, but the news that the reporter obtained from relevant channels is that the number of cards on Foshan Automobile has once again increased significantly in 2014. Among them, the number of commercial vehicles, such as micro-facets and trucks, soared, which led to an increase in the number of cards on the entire Foshan. According to industry insiders, the number of Foshan vehicles on the market is expected to reach 200,000 units in 2014, an increase of more than 30%.
At the same time, according to Dongguan's previous data disclosed by relevant channels, Dongguan still has a certain distance compared with the rapidly growing number of Foshan cards, and the gap between the two brands in 2014 has further increased. Therefore, in 2014, the number of Foshan cars will remain the second in the province. In 2015, in the context of Foshan's efforts to strengthen the restricted yellow label car and limit the motorcycle, after the Shenzhen limit, Foshan boarded the top of the list of cities in Guangdong Province.
However, there are also opinions in the industry that, with reference to the situation in Guangzhou, after the Shenzhen limit, there will be a surge in the number of cards on the surrounding Dongguan. However, due to the Shenzhen limit, it is clear that vehicles outside the designated time can not enter the central city, so the impact of Shenzhen restrictions on the sales of Dongguan cars remains to be seen.
Impact: Foshan is the first two-line market to be highly valued After the two car first-line markets in the Pearl River Delta, Guangzhou and Shenzhen have successively restricted the cards, the second-line market represented by Foshan has become a more important area for manufacturers and car dealers.
Taking the release of new cars as an example, in the past, very few manufacturers chose to hold the national launch conference for models in Foshan. However, since last year, the reporters have participated in the national launch of new cars in Foshan in no less than five games, including even the selection of new luxury cars such as Porsche in Foshan.
FAW Toyota related dealers said that the second-tier automobile market represented by Foshan has received much attention from manufacturers, and it is also an opportunity for dealers. On the one hand, all aspects of the manufacturers' resources such as test driving and large-scale promotion activities will be more inclined to Foshan. On the other hand, as dealers, they are worried that the manufacturers will put pressure on the dealers and demand more sales tasks.
The reporter learned that although the Foshan area has seen a large increase in vehicle sales this year, the performance of the passenger car is unusually uneven. Some Dongfeng Day product brands successfully completed regional sales tasks, and at the end of last year, they had comprehensively raised prices to ensure profits. However, there are also some mainstream joint-venture brand dealers. Because of the dense distribution and fierce competition of Foshan outlets, in order to complete the task, they can only desperately press the library or even sell low-profit cars. These car dealers reported that although the sales went up, they did not make much money. Individual dealers also believe that the loss of 4S stores of their own brands is increasing.
Market: Shenzhen “limit card†drives local sales in Shenzhen after the limit, in the reporter’s WeChat circle of friends, many dealers and friends have issued promotional information with “limit card†as the gimmick, which means “Shenzhen limited card†, Foshan is still far away, in order to drive sales through people's expectations of the limit. However, due to the fact that the dealers in Foshan had been punished for the fictitious Foshan limit information at the last Guangzhou limit, after the relevant three people were detained, the Shenzhen limit, the dealer’s actions were more cautious, and the promotion’s words only dared. Express expectations and dare not lead consumers falsely.
However, even if there is no "fake news" about local restrictions on the market, the attitude of some consumers is touched. Ms. Deng’s family of three in the South Sea had only one car before. After the Shenzhen limit, the couple decided to buy another one in January. Ms. Deng’s ideas are somewhat representative.
In recent times, more cars have been placed on the cards in the districts. Although the industry believes that the main reason is that January is the traditional sales season, people who bought cars at the end of last year tend to focus on the car in January, but the future may limit the expectations of the card, but also touched some of the consumption.
For Foshan's so-called "car limit", the official attitude has always been that Foshan will not take the car limit measures. Before the New Year's Day, the Foshan traffic police also had an up-to-date response to media enquiries. "There is no relevant notice yet."
Used car: Shenzhen car dealers or step by step in Guangzhou, Foshan, Shenzhen, Shenzhen, the impact of the limited brand on the Foshan used car market can not be underestimated. In the past, Shenzhen was an important source of high-end used cars and luxury brands used in Foshan, and it was also an important sales destination for Foshan luxury cars. Pan Weiguang, general manager of Junwei Long Aip, said that because of the different consumption power and maturity of the market, many of the millions of luxury cars in Foshan are sold to Shenzhen, but after the Shenzhen limit, this largest luxury car market is Foshan. The car dealer may be lost.
At the same time, not only luxury cars, before the limit, the city's car source is in the state of interoperability, but after the Shenzhen limit, Foshan's other hot-selling brand second-hand models will obviously find a new market.
In addition, after the Guangzhou limit, there was a situation in which second-hand car dealers flocked to Foshan. Therefore, in Shenzhen, the second-hand car dealers in Shenzhen, in order to survive and develop, a large number of shops in Dongguan, Foshan and other places are also expected.
Local second-hand car dealers believe that second-hand car dealers based in Shenzhen, the province's largest auto market, have more resources in terms of vehicle source. Once they enter the second-tier auto market in Foshan, they will bring strong competition to local dealers. .
However, the obvious positive for consumers is that when buying used cars, there are more choices for models, and prices can be compared.
Reporter observation:
There is still space in Foshan. In fact, for urban considerations, whether or not to adopt limit cards is not accurate with the specific figures of car ownership. The traffic efficiency of road traffic is the basis for formulating policies. From this point of view, according to the officially released data of the relevant nodes, Foshan's road traffic efficiency has not been reduced due to the rapid growth of car ownership, but has been improved due to the scientific planning and improvement of road facilities.
Therefore, the author can boldly predict that at least in the near future, Foshan will not face the situation of car limit. What we are looking forward to is that managers can improve the road capacity and traffic efficiency of the city through scientific management and rational planning as much as possible, so that people living in it can consume more freedom and comfort, so that each young person who has the desire to own a car People are better at realizing their dreams.
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